Link Building is the process of creating inbound links to your website through the process of SEO. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are many advantages of link building such as receiving quality traffic from relevant sites, having high quality incoming links pointing to your website, creates awareness, visibility and credibility of your site and many others. Links are important for all websites and are well worth establishing as part of successful Search Engine Optimization.