Link Juice is a term used to refer to the quality and strength of a given link. If the link has more pull, then it has more link juice. In other words, link juice can be explained as the quality of links. It is a website`s relevant value as determined by the Search Engine. The more ‘juice` a site has, the more likely it will turn up in search results. This is especially true when the search terms aren`t the title of that site. Link Juice is an effective practice of SEO campaigning. At Wisdek only the ‘juiciest` of links are used.