Internet Search Engine users who find websites through the unpaid Search Engine listings are using Organic search. The pay per click advertisement listings are usually displayed to the top and to the right of the Organic search results. Pay per click advertising is also often referred to as Sponsored results. However, research shows that the most effective and preferential results of Search Engine users tend to be the Organic results. A successful SEO campaign can help your website achieve these top rankings as well as be listed in the local and/or Sponsored results, doubling and even tripling your presence, depending on the SEO package you choose.